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Online gaming has taken the entertainment market by storm. Leading the way is the explosive growth of the Massively Multiplayer Online (MMO) Games, with millions of players engaged in ongoing interactive game play.

This highly targeted audience is so immersed in their online world they have been notoriously difficult to reach through traditional forms of media ? until now.

For the most current traffic and demographic information, see our page on Quantcast.

Traffic Overview

Unique visitors8.6 million visitors per month
Pageviews409.5 million page views per month
Core demographic18-49 year olds - 81%
Source: Quantcast, December 2009

Audience Profile

Male / female81% / 19%
Age 18-3473%
HHI 100k+22%

Site Engagement

Average minutes per visit9.9 minutes
Average minutes per day17.3 minutes
Average pages per day11.9 pages
Average visits per visitor8.3 per month
Source: Quantcast, December 2009 -- ZAM user study, August 2009
The following formats are available:
PlacementDimensionsMaximum size
Leaderboard728 x 9030 KB
Skyscraper160 x 60030 KB
Rectangle300 x 25030 KB

Other Formats

Please contact us directly for information and pricing on skins, video, text, sponsored news, viral marketing, promotions, and other custom options.

Self Serve Platform

Interested in advertising with ZAM? Click here and you will be redirected to our automated advertising platform which enables you to set up your own campaigns across ZAM's sites. You'll need a credit card, creative in one or more of the approved sizes (see Placements tab) and a minimum of a $500 budget. In no time at all you can start reaching millions of video game enthusiasts!

If you have any questions while setting up your campaign, feel free to refer back to this page for a step by step guide. Just click here to get started!

Setup Instructions

  1. Create an advertiser account. Once complete you will be directed to your account homepage.
  2. Click on "Proposal Builder" tab. This will bring up the first screen you need to start building your campaign.
  3. Enter your budget, minimum is $500, and your flight dates, start and end dates for your campaign.
  4. Click the "Show Media" button directly below the "Select Media" section. This will bring up all the available unit sizes in the "Available Media" section.
  5. Click the box(es) at the beginning of the line item for the ad unit(s) you would like to add to your media plan and click the "Add To Cart" button. Click "Next" to continue.
  6. The Flight Details page will automatically divide up the budget evenly across all units selected. You can reallocate dollars or impressions by checking the box on the left side of the placement and manually increasing or decreasing either impressions or dollars. When you are finished click "Allocate" and the system will readjust the other units to reflect your changes. Click "Next".
  7. If there are any special instructions (ie. Geotargeting, frequency capping), please list under "Order Comments". Click on the pencil icon to activate box for typing. Click "Next".
  8. Have your creative files ready to upload. Click on the > next to the flight numbers. The page will expand. Click "Add New" to bring up another menu. In the cell next to "Landing Page" enter the URL for the page you would like the ad unit to click thru to. Click the "Select" button to search your computer for your creative units. Double click on the file to select. Click on "Insert". Repeat this process for each unit. Click "Next".
  9. Enter payment information.
  10. You are done!
Note: All creative is checked by the team at ZAM. ZAM will not accept advertising for Gambling, RMT or that is pornographic in nature. ZAM has the right to refuse to run any campaign or creative ad unit.